Located at 480 West Central St
Franklin, MA 02038

Hours of Operation:
Monday: 8:30am – 7:00pm
Tues, Wed & Thurs: 8:00am – 7:00pm
Fri: 8:00 am – 4:00 pm
Sat – Sun & Holidays: Closed

Our Products

Whether you're interested in a modern frame with a classic twist, a sportier fit for every day wear or a sophisticated look for the workplace, Dr. Jeffrey L. Morrill & Associates has the classic styles and popular frames you’re looking for right around the corner in Franklin!

FREE Frame Adjustments

Ensure your frames always fit correctly with FREE Frame Adjustments on any frames bought in-house. With minimal wait times and a wide selection, feel free to stop by anytime to look at frames or have a pair adjusted.


We offer a large selection of frame styles and brands. Our frame selection is constantly being updated which allows us to find the perfect frame for every face, function, taste and pocketbook. Some of our designer frame selections are listed below. We also have a line of frames that we are able to offer as a package deal including frame and lenses. They are a great line for the budget-minded. None of the frames are discontinued and the lenses are of the highest quality. The prices start at $99.

D&G Dana Buchman Nike
Calvin Klein Guess Bongo
Vogue Chaps     And Many More

Gift Certificates

Not sure what to get that special someone? Our gift certficates make the perfect gift!

If you purchase an annual supply of contacts lenses you will save time and money.

Many of our suppliers offer us rebates and then we are able to pass the savings on to our loyal patients. You never have to worry about a shipping and handling fee. The lenses are shipped directly to you at no extra charge.

Lenses & Specialty Sunglasses

Varilux® Progressive Lenses

Put through a rigorous series of wearer trials and clinical testing to ensure optimum performance. Varilux progressive lenses provide the most complete vision correction available, correcting near, intermediate and far vision problems.

Crizal Avance™

No Glare or Anti-Reflective (AR) lenses eliminate reflective glare when driving, sitting in a classroom or working on the computer and are more durable, easily cleaned and cosmetically appealing than ordinary lenses.

Flexon® Frames

The ultimate in sturdy eyeglass frames and lenses, Flexon made "memory metal", is a combination of titanium and nickel, carries a two-year warranty and are the toughest frames around.

Trivex® Lens Materials

Lighter, thinner and offering superior visual acuity than most other lenses, Trivex lens material offers one of the most innovative products on the market today. All around great lenses for kids.


Transitions® Lenses

Stimulated by UV rays, Transitions lenses will darken when in the sun to protect your eyes from UV rays and go clear when indoors or at night. No need for a separate pair sunglasses, just wait for the tint of your glasses to change.

Coppertone™ Polarized Lenses

Providing more high-energy visible light protection than regular lenses, America's most trusted sun care brand blocks 100% of UVA and UVB rays and eliminates 97% of glare. Coppertone lenses are also scratch resistant and available in gray and brown.

Maui Jim® Sunglasses

Slip on a pair of Maui Jim's and see the difference immediately. Patented and color-infused, Maui Jim's PolarizedPlus2 lens technology gives you a window into a world of color you didn't know existed.

Rayban® Sunglasses

From Wayfarer to Aviator, Rayban's signature styles have paved the way for some of the most popular sunglass styles. The sunglass line recognized by name, Rayban provides sun protection in tinted as well as Polarized lenses.

Call today for an appointment!

Or contact us online to schedule an appointment!

Stop in TODAY, buy 2 pairs & receive 25% off the first and 35% off the second pair!